Which country in Europe gambles online the most? If you search for the biggest online gambling market in Europe, you get two winners: UK and Italy. Europe is the world’s largest online market with 41.2% of global online revenue. In 2024, total European GGR hit €123.4 billion, with €47.9 billion online – 39% of the total.

The Largest Gambling Markets in Europe by Volume

According to EGBA & H2 Gambling Capital 2025 report, the ranking by total GGR is:

Another industry source claims Italy overtook the UK as Europe’s biggest gambling market in 2024 with €21.5bn thanks to online surge.

Sports Betting vs Casino: Who Leads What?

• Italy leads Europe for amount wagered on sports betting, while Spain is the strongest casino market (Optimove, 6.2M players Mar 2025-Mar 2026).
• Spain: €405M GGR in Q3 2025 with casino as main driver.
• Germany: casino became #1 online product for first time in 2024.

Per Capita: Sweden is #1

• Sweden: 68.3% of gambling revenue online – highest in Europe
• Finland & Denmark: 68.1%
• Sweden also has the highest betting intensity per capita despite smaller population.

Why Europeans Search for Non-AAMS Bookmakers

In Italy, Germany, France, Spain rules are tighter: deposit limits, limited markets, high taxes. Players look for non AAMS bookmakers with higher odds, bonuses up to €500 and full markets on correct score, live tracker & streaming.

🔥 TOP 6 BOOKMAKERS – UK/ITALY VOLUME

Sources: EGBA & H2 Gambling Capital 2024, European Gaming, Optimove Mar 2025-Mar 2026. Figures indicative. 18+ Gamble Responsibly. | See all Non-AAMS bookmakers | Versione italiana